Dr. Jisu Kim is an assistant professor in the School of Communication, Media, and Journalism at Wenzhou-Kean University (Kean University’s satellite campus in the city of Wenzhou, China). She is an affiliate fellow of the Information Society Project at Yale Law School. Previously, she was a resident fellow at the Information Society Project and an affiliated scholar at The Justice Collaboratory (Social Media Governance Initiative) at Yale Law School.
Dr. Kim’s research focuses on how digital technology influences audience engagement, journalism practices, and the business model of news organizations, with an emphasis on computational methods. Dr. Kim’s goal is to understand factors that influence audience trust in news organizations and engagement with news on social media to help news organizations devise a better strategy for engaging with their audiences. In addition, her work seeks to examine the factors that influence the dissemination of news and information on social media through computer algorithms. She sees herself working as an interdisciplinary scholar, developing a useful computer program or platform for news organizations and audiences in order to enhance productive interactions between the two parties and improve journalism practice.
Thus far, her work has been published in the Journalism Practice, International Journal of Communication, Social Media + Society, Corporate Social Responsibility and Environmental Management, International Journal of Nonprofit and Voluntary Sector Marketing, The Agenda Setting Journal, and in an edited book, The Power of Information Networks: New Directions for Agenda Setting, with other papers currently under revision or peer review at journals. She has also presented more than 10 conference papers at leading conferences, such as ICA and AEJMC.
With respect to teaching, Dr. Kim taught New Media and Culture at the University of Minnesota, and Social Media and Public Policy and Data Analytics at Yale Law School. She is interested in teaching digital media, audience engagement, media practices, and data visualization.
Born in Seoul, Republic of Korea, Dr. Kim earned a BA in Political Science, an MA in Journalism and Mass Communication at Korea University, and a PhD Mass Communication from the Hubbard School of Journalism and Mass Communication at the University of Minnesota – Twin Cities.